LET'S GET SOCIAL, TOGETHER.
Who are you and what does your brand stand for? How do you want people to remember you and/or your brand? What makes you stand out?
With that well-thought-out brand image, come some fine characteristics. That what's so typical about you and your brand. Make it known, over and over again.
Let there be no space for hesitance or ambiquity. Choose the tone of voice that delivers your message best. Make them recognize you, with their eyes closed.
Who are you talking to? What language do they speak? What stage of life are they in? Do you know how to reach them? Don't just call out, make sure it's being received.